Elevating SEO Processes at Bauhaus
Bauhaus, a prominent hardware retailer (similar to Ace Hardware in the US), sought to optimize its website for increased organic traffic and revenue.
How We Worked Together
Bauhaus faced challenges due to the vast number of pages, categories, and products on its website, compounded by limited execution capacity and a lack of a coherent strategy.
We enacted a holistic and comprehensive strategy to address Bauhaus's SEO challenges. We started by thoroughly reviewing the existing situation and pinpointing execution gaps and strategic shortcomings. A strategic overhaul aligned goals, resourcing, and milestones for the SEO efforts. Both technical and content-related issues were tackled.
In addition to helping them hire three new SEO team members, we overhauled title tags, meta descriptions, and keywords to enhance targeting and boost traffic. We also initiated a link-building campaign to further bolster Bauhaus's online presence.
The Results
Our strategic and tactical interventions produced remarkable outcomes for Bauhaus. Organic search visibility for primary keywords experienced an impressive 500% increase over the span of 18 months. This improvement allowed Bauhaus to consistently secure the third position for its target keywords.
The SEO efforts were particularly noteworthy, earning praise from the Chief Digital Officer and contributing positively to the digital transformation initiatives.
