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From Zero to 1.1M+ Impressions: Building Organic Authority & Digital Growth for Hybrid Chronic Care
Oska Health GmbH is a fast-growing European Digital Health / HealthTech company specializing in hybrid chronic care management that bridges the critical gap between periodic doctor visits and daily patient habits. Partnering with over 20 public statutory health insurance funds (GKV) and private health insurers, their platform combines an AI-supported digital therapy app with certified health coaches to deliver personalized support for patients managing complex chronic conditions.
The Challenge
We started working with Oska Health on a completely new domain and website with no established organic visibility or authority. The initial priority was building search visibility from ground zero, establishing brand credibility, and overcoming competition from several companies with similar names. Once basic brand presence was secured, the challenge shifted toward building broader non-branded, informational visibility for users searching for health-related questions, symptoms, and conditions that Oska Health could support.
Our Solution
SEO Foundation & Architecture: Designed an intuitive navigation structure, created key supporting subpages, and built core website messaging that clearly communicates Oska Health's medical expertise, credibility, and value proposition.
Brand Visibility & Authority Building: Optimized Google presence, including Google Business Profile recommendations, and partnered with PR teams to strengthen backlink profiles and reinforce brand association with core health topics.
E-E-A-T Medical Content Strategy: Developed a high-intent editorial plan focused on medical topics, delivering detailed content briefings prioritized by E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to establish topical authority.
Performance-Led Optimization Loop: Continuously monitored article publication and organic search data to refine existing medical content and identify new high-value keyword opportunities based on real search behavior.
Impact at a Glance
+1,420% Organic Impressions Growth: Monthly organic impressions surged by ~1,420% between May 2025 and August 2026, scaling from zero to over 1.1 million impressions.
+562% Massive Organic Clicks Lift: Monthly organic clicks increased by ~562% over the same period, driving qualified patient traffic into the digital care funnel.
Strategic Growth & €11M Seed Round: Performance marketing and user acquisition efficiency helped demonstrate steady user adoption, supporting Oska Health in closing an €11 million Seed funding round co-led by Capricorn Partners and SwissHealth Ventures.