The Challenge

Of course, it’s not easy at the top, and Tourlane faces stiff competition from a number of competitors in the form of other startups, more traditional travel agencies, and even Google itself. Spend any time booking travel online and you’ll no doubt come across a large volume of ads, both in search results and across social networks, either promising a better/faster/cheaper route to your destination or trying to tempt you to visit somewhere else entirely. That’s why, in the fall of 2023, Tourlane came to Muhlert Digital for help with their digital marketing.

Our Results: Leads up, costs down

The travel industry is, of course, highly seasonal. So in order to understand the effects of our work with Tourlane, we’ve reflected on data from the full year, November-November both before and after the beginning of our collaboration. In doing so, we can see that – as we’d originally hoped – we were indeed able to substantially increase the number of leads generated and also lower the average cost of these leads