Zenjob
Zenjob approached Muhlert Digital to draw on our extensive lead gen experience and help grow their level of MQL leads for the B2B side of their marketing organization. Setting forth aggressive goals for both growth and reduction in cost-per-lead, we were charged with reducing the CPL by at least 30% while maintaining or improving lead quality.
Founded in 2016, Zenjob is a Berlin-based online job portal that showcases temporary workers and a wide range of part-time jobs at hotels, supermarket chains, offices, and restaurants.
Its mobile application simplifies job searches and recruiting services. Zenjob approached Muhlert Digital to draw on our extensive lead gen experience and help grow their level of MQL leads for the B2B side of their marketing organization. Setting forth aggressive goals for both growth and reduction in cost-per-lead, we were charged with reducing the CPL by at least 30% while maintaining or improving lead quality.
How We Worked Together
We led B2B paid marketing efforts during a period of significant change within the organization, massively reforming their Google Ad & Linkedin Ad structures and approaches in the process.
By ruthlessly cutting underperforming campaigns and marketing activities, we were able to immediately reduce CPL without losing lead volume. Our next step was to optimize landing page performance.
By creating dynamic landing pages that automatically reflected incoming users’ search terms and interests, we were able to further improve conversion rates significantly. Additional AB testing on CTA & headline text built on this success.
The Results
