The Challenge

Beginning life as a brick-and-mortar back in 2005, Herbathek.com is today a trusted online retailer specializing in natural remedies, medicinal plants, and spices.

Herbathek was not new to the SEM game when they first approached us to help with their marketing. First expanding into online retail in 2010, the team implemented their first SEM campaigns in 2015 and began to see steady growth. This growth brought repeat business, and saw the brand become a trusted name in the natural-health vertical – first in Germany, and eventually around the world. But when the team approached us in 2019, things were beginning to feel a little stale. Their current agency, Herbathek felt, no longer had the drive to continue moving things forwards. They’d gone from being a key partner to just another client. Campaign performance was satisfactory, but continuing the upward trend would require some new energy.

The Results:

Besting even the impressive sales uplift, we saw an incredible 39% increase in revenue between 2023 and 2024. All in all, Herbathek saw an increased revenue of well over €126,000 across the two years in question. Following a similar pattern to the sales, with strong Q1s and Q4s, we again see consistent quarter-for- quarter improvements.

Comparing Q4 2023 to Q4 2024, we see an increased revenue of around 45%.

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