Companies that cut staff are usually under financial strain, and the AI angle is as much a PR spin as a technological revolution. Even the most vocal adopters still hire marketers, and AI falls short on the very things that make marketing powerful: originality, strategy, and human insight.

Programmatic SEO - just an echo of the content farms of the past?

We’re often asked by clients and prospective clients for our thoughts on programmatic advertising and whether or not it’s a good fit for their business. This method, which just a short decade ago was considered the “new kid on the block”, has grown to become the bread and butter of digital strategy for many businesses, especially major advertisers. 

Should you trust all the advice your Linkedin representative is telling you?

The good news is that there are ways to get cookie banners right, and they don’t need to be all that complicated.

How (and why) to find and fix your duplicate content

When it comes to 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐀𝐝𝐬, the title page isn't just a cover of the pdf - it's your 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧 as it literally gets used as the image creative! Here are some tips and tricks to design eye-catching title pages.

Not all is as it seems in the world of pay per click. Be sure to look out for these warning signs

Five questions to ask yourself before you make the leap