SEA Case Study: Tripling profits for No Coffee

“The best decaffeinated coffee in the world”—that’s the simple-yet-lofty goal that spawned Thuringia- based startup No Coffee four years ago. And by the accounts of more than 100,000 loyal customers, they may well have already succeeded.
The Challenge
No Coffee, indisputably, makes great coffee. They are the experts, and we leave them to it. When it comes to marketing, however, we knew we could help. When the team came to us, the primary problem they were facing was in the tension between factors two and three in the above trifecta—and it’s one that many companies today also face: how can you balance a strong brand with the kind of measurable, scalable results that a focused digital marketing campaign can deliver? No Coffee approached us to help them address precisely that question—and to help the team capitalize on the huge potential that paid search can offer a growing D2C business like theirs.
The Results
No Coffee is a rapidly growing brand, and we can’t take credit for all of their recent success. We can, however, quantify some of our input. Our strategy of progressive optimization proved to be a winning one—and this is reflected clearly in the numbers. No Coffee first came to us in mid 2023, and since then, we’ve progressively achieved remarkable results together. Our partnership has seen month-on-month improvements since its inception, to the extent that June 2024’s revenue was almost three times that of June 2023.
