The Challenge

Karibu Safaris was in a critical recovery phase following a failed website relaunch in January 2025 that resulted in a collapse of organic traffic and visibility. The website lost more than half of its visibility across key commercial and destination-related searches and was no longer capturing sufficient demand from users actively researching and planning safari trips. Beyond the traffic decline, Karibu Safaris lacked a cohesive SEO strategy, content, and a strong technical SEO foundation capable of consistently attracting the right audience in organic search.

Our Solution

• Technical Remediation: Retrospective implementation of redirects following the faulty relaunch and ongoing technical housekeeping (fixing 404 errors, redirects, and internal linking).

• Information Architecture & Keyword Research: Extensive keyword research to optimize existing pages and identify structural gaps, leading to new categories, thematic landing pages, and restructured navigation.

• On-Page & Structured Data Optimization: Comprehensive optimization of main page content, metadata, FAQs, internal linking, and implementation of Schema.org structured data.

• Topical Authority & Content Production: Created a comprehensive editorial plan for magazine content prioritized by commercial relevance, providing monthly high-intent article briefings for in-house content production.

  
  

Impact at a Glance

• 2-5x Monthly Organic Conversions: Monthly organic conversions at least doubled, with peak months seeing up to 5x growth.

• +102% GSC Clicks and +50% CTR: Google Search Console clicks more than doubled, paired with a 50% improvement in Click-Through Rate (May-July 2025 vs. 2026).

• +252% Overall Visibility: Total organic search visibility increased by +252% (comparing May 2025 to July 2026).