Hochwertige Pipeline statt generischer Impressions

Von der Orchestrierung prädiktiver Enterprise-Kaufabsichten über 6sense bis hin zu chirurgisch präzisen LinkedIn-Kampagnen und skalierbarem AdRoll-ABM: Wir entwickeln 1:1-Personalisierungskampagnen, die das gesamte Buying Center deiner wertvollsten Zielkunden überzeugen.

Hochwertige Pipeline statt generischer Impressions

Von der Orchestrierung prädiktiver Enterprise-Kaufabsichten über 6sense bis hin zu chirurgisch präzisen LinkedIn-Kampagnen und skalierbarem AdRoll-ABM: Wir entwickeln 1:1-Personalisierungskampagnen, die das gesamte Buying Center deiner wertvollsten Zielkunden überzeugen.

Warum klassisches ABM bei Enterprise-Deals scheitert

Die meisten Agenturen behandeln Account-Based Marketing wie reine Display-Werbung auf Basis einer starren Liste von Unternehmensnamen. Das führt zu bedeutungslosen Vanity-Impressions, geringer Akzeptanz im Vertrieb und verbranntem Budget für Stakeholder, die sich nicht einmal in einem Kaufprozess befinden. In einer komplexen B2B-Vertriebslandschaft erfordert echtes ABM dynamische Intent-Daten, kanalübergreifende Orchestrierung und hyper-personalisierte Erlebnisse. Wenn du nicht das gesamte Buying Center mit kontextuell relevanten Botschaften exakt in der jeweiligen Phase der Customer Journey erreichst, betreibst du lediglich teure Markenwerbung.

Unser Multi-Channel-Intent-Ansatz

Wir entwickeln Account-Based-Marketing-Programme, die die Lücke zwischen anonymen Signalen von Zielaccounts und echten, abgeschlossenen Enterprise-Umsätzen schließen.

In-Market-Intent freilegen

Wir eliminieren Spekulationen, indem wir 6sense nutzen, um Web-Traffic und Keyword-Intent-Daten zu analysieren. So identifizieren wir Accounts, die aktiv nach Lösungen in deinem Segment suchen – damit du dein Marketingbudget gezielt auf Unternehmen in einem aktiven Kauffenster konzentrierst.

In-Market-Intent freilegen

Wir eliminieren Spekulationen, indem wir 6sense nutzen, um Web-Traffic und Keyword-Intent-Daten zu analysieren. So identifizieren wir Accounts, die aktiv nach Lösungen in deinem Segment suchen – damit du dein Marketingbudget gezielt auf Unternehmen in einem aktiven Kauffenster konzentrierst.

Präzise LinkedIn-Kampagnen

B2B-Kaufentscheidungen werden im Team getroffen. Wir entwickeln account-basierte LinkedIn-Kampagnen für alle Schlüsselrollen – von Evaluatoren bis zur C-Ebene. Mit maßgeschneiderten Botschaften schaffen wir Konsens im Buying Center und stärken deine Marke.

Präzise LinkedIn-Kampagnen

B2B-Kaufentscheidungen werden im Team getroffen. Wir entwickeln account-basierte LinkedIn-Kampagnen für alle Schlüsselrollen – von Evaluatoren bis zur C-Ebene. Mit maßgeschneiderten Botschaften schaffen wir Konsens im Buying Center und stärken deine Marke.

Programmatische Reichweite mit AdRoll

Über AdRoll ABM orchestrieren wir kanalübergreifende Programmatic-Kampagnen im Open Web, über Native-Netzwerke und Video. So erleben deine Tier-1-Target-Accounts eine einheitliche Präsenz, während Frequency Capping dein Budget schützt.

Programmatische Reichweite mit AdRoll

Über AdRoll ABM orchestrieren wir kanalübergreifende Programmatic-Kampagnen im Open Web, über Native-Netzwerke und Video. So erleben deine Tier-1-Target-Accounts eine einheitliche Präsenz, während Frequency Capping dein Budget schützt.

1:1-Personalisierungskampagnen

Generic content fails to move high value enterprise deals. We build custom personalization frameworks that dynamically tailor landing pages, creatives, and case studies to the specific industry or exact company name of your target accounts to accelerate sales velocity.

1:1-Personalisierungskampagnen

Generic content fails to move high value enterprise deals. We build custom personalization frameworks that dynamically tailor landing pages, creatives, and case studies to the specific industry or exact company name of your target accounts to accelerate sales velocity.

Was unsere Kunden über uns sagen

  • We worked with Muhlert Digital in 2016 setting up an IoT startup from scratch. At the start, they took care of all aspects of the digital and offline appearance and communication of our young company. With one hand they were building a completely new website for us, setting up & optimizing our SEO activities, managing copywriting, PR and design topics, while building a marketing strategy with the other hand to support our long term growth.

    Peter Kiss

    Head of Business Development, Conrad Connect

  • I worked with Muhlert Digital for 2 years. In that time, I saw dramatic improvement in my company’s digital presence and overall trajectory. Quentin & his team helped implement a sophisticated, scalable infrastructure for our SEO, PPC and social programs. Having worked with many agencies in the past, Muhlert Digital stands above all my past experiences simply because they never gave me false promises. The team always delivered.

    Nick Lettire

    Head of Operations, Scranton Law

  • The team at Muhlert Digital are SEO & digital wizards, and I particularly appreciate the care they take in both understanding your particular business as well as the way they measure results by tying their initiatives to a qualified sales pipeline. A great strategic partner.

    Greg Howard

    VP Marketing, Vivun

  • I have worked with Muhlert at two different companies now because of the partnership they provide to marketing teams. The depth of knowledge Muhlert Digital has across GTM allows you to level up your marketing strategy without having to hire the multiple full-time folks it would traditionally take you to get that kind of expertise and execution.

    Emily Luehrs

    Director, Revenue Marketing, Cypress

  • Muhlert Digital has been successfully managing our SEA activities and social media ads for a long time. We greatly value the close collaboration, quick response times, and detailed reporting. Muhlert’s work has consistently helped boost our brand visibility.

    Jonas Buck

    Co-Owner, Quite Quiet

  • I've worked with Quentin and the team at Muhlert Digital twice, once at Propelo (now called Harness Software Engineering Insights (SEI)) where the lead generation engine they built was an important part of Propello's eventual acquisition, and then at Acceldata when we needed lead acquisition, it was obvious who to call. Their team is fast, friendly, and professional, and highly recommended.

    Mahesh Kumar

    CMO, Acceldata

  • Muhlert Digital has been reliably supporting us with Ads and SEO for over a year and a half. Our CTR and overall performance have improved significantly, and their briefings for our team are highly effective. But what I appreciate most is the flexible, personal collaboration and the great team.

    Claudia Ehmke

    CPO, Oska Health GmbH

  • What I value most about working with Muhlert Digital is their truly holistic approach. They look beyond the channels they manage and consider the whole business to understand what actually drives performance. Add fast communication and a great team and it’s simply a pleasure to work together.

    Lucius von Berlepsch

    Co-Founder, Bidetlity

  • Building a demand engine isn't just about throwing money at paid channels. It's about finding a team that actually understands the mission. Quentin and Muhlert Digital did exactly that for us at Traceable AI. They ran our paid search, social, and display. Traffic went up. Demand followed. But what really set them apart was their relentless commitment to our strategy. They don't just take orders. They were part of the team and owned the outcome.

    John Jeremiah

    CMO, Acceldata

  • As a nonprofit, having a partner we can rely on for expert digital strategy is invaluable. The team analyzed years of historical data to make us far more organized, data-driven, & budget-conscious. They built reporting we take directly to leadership & consistently push us to try fresh digital tactics instead of sticking to the status quo. They bring deep expertise, strong collaboration, & a willingness to jump in at a moment’s notice. Muhlert has truly become an extension of our team.

    Christina Klingenberger-Valdez

    Director of Brand Marketing, California Academy of Sciences

Was unsere Kunden über uns sagen

  • We worked with Muhlert Digital in 2016 setting up an IoT startup from scratch. At the start, they took care of all aspects of the digital and offline appearance and communication of our young company. With one hand they were building a completely new website for us, setting up & optimizing our SEO activities, managing copywriting, PR and design topics, while building a marketing strategy with the other hand to support our long term growth.

    Peter Kiss

    Head of Business Development, Conrad Connect

  • I worked with Muhlert Digital for 2 years. In that time, I saw dramatic improvement in my company’s digital presence and overall trajectory. Quentin & his team helped implement a sophisticated, scalable infrastructure for our SEO, PPC and social programs. Having worked with many agencies in the past, Muhlert Digital stands above all my past experiences simply because they never gave me false promises. The team always delivered.

    Nick Lettire

    Head of Operations, Scranton Law

  • The team at Muhlert Digital are SEO & digital wizards, and I particularly appreciate the care they take in both understanding your particular business as well as the way they measure results by tying their initiatives to a qualified sales pipeline. A great strategic partner.

    Greg Howard

    VP Marketing, Vivun

  • I have worked with Muhlert at two different companies now because of the partnership they provide to marketing teams. The depth of knowledge Muhlert Digital has across GTM allows you to level up your marketing strategy without having to hire the multiple full-time folks it would traditionally take you to get that kind of expertise and execution.

    Emily Luehrs

    Director, Revenue Marketing, Cypress

  • Muhlert Digital has been successfully managing our SEA activities and social media ads for a long time. We greatly value the close collaboration, quick response times, and detailed reporting. Muhlert’s work has consistently helped boost our brand visibility.

    Jonas Buck

    Co-Owner, Quite Quiet

  • I've worked with Quentin and the team at Muhlert Digital twice, once at Propelo (now called Harness Software Engineering Insights (SEI)) where the lead generation engine they built was an important part of Propello's eventual acquisition, and then at Acceldata when we needed lead acquisition, it was obvious who to call. Their team is fast, friendly, and professional, and highly recommended.

    Mahesh Kumar

    CMO, Acceldata

  • Muhlert Digital has been reliably supporting us with Ads and SEO for over a year and a half. Our CTR and overall performance have improved significantly, and their briefings for our team are highly effective. But what I appreciate most is the flexible, personal collaboration and the great team.

    Claudia Ehmke

    CPO, Oska Health GmbH

  • What I value most about working with Muhlert Digital is their truly holistic approach. They look beyond the channels they manage and consider the whole business to understand what actually drives performance. Add fast communication and a great team and it’s simply a pleasure to work together.

    Lucius von Berlepsch

    Co-Founder, Bidetlity

  • Building a demand engine isn't just about throwing money at paid channels. It's about finding a team that actually understands the mission. Quentin and Muhlert Digital did exactly that for us at Traceable AI. They ran our paid search, social, and display. Traffic went up. Demand followed. But what really set them apart was their relentless commitment to our strategy. They don't just take orders. They were part of the team and owned the outcome.

    John Jeremiah

    CMO, Acceldata

  • As a nonprofit, having a partner we can rely on for expert digital strategy is invaluable. The team analyzed years of historical data to make us far more organized, data-driven, & budget-conscious. They built reporting we take directly to leadership & consistently push us to try fresh digital tactics instead of sticking to the status quo. They bring deep expertise, strong collaboration, & a willingness to jump in at a moment’s notice. Muhlert has truly become an extension of our team.

    Christina Klingenberger-Valdez

    Director of Brand Marketing, California Academy of Sciences

Account-Based Marketing FAQs

Erfahre mehr über Account-Based Marketing bei Muhlert Digital

Brauchen Sie Hilfe, um Ihre Ziele zu erreichen?

Account-Based Marketing ist der effizienteste Weg, um Enterprise-Pipelines aufzubauen – aber die Orchestrierung von Daten und Technologie kann komplex sein. In unseren FAQs erfährst du, wie unser Framework Vertrieb und Marketing optimal ausrichtet, um deine wertvollsten Zielaccounts zu gewinnen.

Wie finden wir die passende ABM-Plattform für unser Budget?

Wir stimmen deinen Tech-Stack exakt auf deinen durchschnittlichen Deal-Wert, die Komplexität deines Vertriebs und deinen Gesamtmarkt (TAM) ab. Für Enterprise-Organisationen mit hoher Datenreife nutzen wir 6sense, um tiefe prädiktive Intent-Signale und verlässliche Sales Intelligence freizuschalten. Für den Mittelstand oder Teams, die einen agilen, werbegetriebenen Einstieg in programmatisches ABM suchen, bauen und optimieren wir Kampagnen in AdRoll ABM.

Was unterscheidet eure LinkedIn-ABM-Kampagnen von normalen B2B-Ads?

Die meisten Agenturen targeten ausschließlich über vage Jobtitel. Das führt zu enormen Budgetverlusten bei Unternehmen außerhalb deines Ideal Customer Profiles (ICP). Wir entwickeln Closed-Loop-LinkedIn-Kampagnen, die sich direkt mit deinem CRM und Echtzeit-Intent-Segmenten synchronisieren. So wird dein Budget garantiert nur für individuelle Creatives eingesetzt, die verifizierte, aktive Buying Center bei genau den Unternehmen erreichen, die du tatsächlich abschließen willst.

Wie sieht eine 1:1-Personalisierung in der Praxis aus?

Ein Entscheidungsträger eines Zielaccounts sieht digitale Creatives, die speziell für ihn entwickelt wurden. Klickt er auf eine LinkedIn-Anzeige oder einen AdRoll-Banner, landet er auf einer Web-Experience, die Überschriften, Case Studies, Logos und Value Propositions dynamisch an seinen spezifischen Unternehmenskontext oder seine Branche anpasst. Diese hyper-relevante Erfahrung eliminiert generische Hürden und beweist sofortiges Verständnis für seine exakten Business-Anforderungen.

Wie bindet ihr unser Vertriebsteam in aktive ABM-Kampagnen ein?

ABM scheitert, wenn Marketing und Vertrieb in Silos arbeiten. Wir schließen diese Lücke durch automatisierte Benachrichtigungen und Dashboards in deinem CRM oder deinen Kommunikationstools. Wenn 6sense erkennt, dass ein wichtiger Zielaccount eine bestimmte Kaufschwelle erreicht hat oder stark mit unseren personalisierten Ads interagiert, erhält dein Outbound-Sales-Team einen kontextreichen Echtzeit-Trigger – damit es genau weiß, wann und wie es nachfassen muss.

Need help reaching your goals?

Get in touch with our friendly marketing experts — we’d be happy to discuss your needs and help you get where you’re going.

Need help reaching your goals?

Get in touch with our friendly marketing experts — we’d be happy to discuss your needs and help you get where you’re going.

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